At this time, the Dinner Thyme service is suspended. We are making this strategic move because we see significant trouble coming with the current state of the meal kit business model and we want to get ahead of it while the opportunity exists. We want to once again, be the pioneers of a better way to prepare and enjoy dinner. The same way we did back in 2010 when we were the very first company to introduce meal kits.
Why Are We Suspending Service?
The plans we have for the new service are radically different than our (or any) current service and we feel it is better that we focus all of our attention on the new service as it is going to take a lot of heavy lifting on our part.
We believe the meal kit sector is currently in a state of “irrational exuberance” as it relates to many dynamics of the business model and that very soon, there will be a major shift/correction in the players and the sector as a whole. The dirty little secret is that meal kit companies are losing money at a heavy burn rate. Soon, the money will run out and the financing will dry up. Because Dinner Thyme has never needed to use outside money (we are 100% self-funded), we believe this is a perfect time for us to put the Dinner Thyme service on hold while we work on our new service.
What Will The New Service Be Like?
- It will feature a completely new approach to providing our customers with a convenient, high-quality, cook-at-home experience at a reasonable price. We can’t reveal too many details on how we are going to accomplish this, but we can point to some basic features like:
It will feature high-end product including grass-fed beef, free range organic chicken, heritage breed pork and wild and/or sustainably caught seafood. Our customers will also enjoy the option of choosing organic or non-organic produce.
We will eliminate the issues related to late or delayed box deliveries.
Customers will have a wide variety of meals to choose from while also being able to customize the meals to their tastes and preferences.
Our service will strike the perfect balance between cooking with high quality fresh ingredients and convenience.
When Will The New Service Be Launched?
We can’t say for sure. We are shooting for early to mid-fall of this year. We’ll update here when we know more.
We are looking for business collaborators/partners. Perhaps you are interested in starting your own meal kit business and need space, technology and operations. Perhaps you are already in the meal kit business and looking for a better model. We are looking to talk with entrepreneurs, other meal kit companies, chefs, IT people, finance/funding firms, operation people, or anyone at all who would like to be involved in a sustainable and profitable meal kit/cook-meals-at-home concept. Let’s talk. Reach out to us at: TheChefs@DinnerThyme.com
Thank you for your understanding and continued support. We are very excited about what the next few months hold for us and our valued customers.
Team Dinner Thyme